Process
Some of the design processes I apply to product design
Discovery
Discovery
Through discovery I try to understand the problem space, your users, and business goals. Methods: stakeholder interviews, user interviews, competitor analysis, surveys, analytics reviews. Outputs: user personas, problem statements, research insights.
Define & Plan
Define & Plan
Through research I try to understand the real users goals. I create clear requirements, user journeys, and experience maps, this helps with establishing scope, features, and success metrics. Output: project brief, user flows, information architecture.
Ideation & Conceptualization
Ideation & Conceptualization
Through brainstorming I usually explore multiple design directions. I sketch initial ideas (low-fidelity wireframes, paper sketches, storyboards). It's important to encourage divergent thinking before narrowing down. Output: low-fi wireframes, rough prototypes, moodboards.
Design (Wireframes → UI Design)
Design (Wireframes → UI Design)
At this phase I turn ideas into structured layouts and interfaces. I move from low-fi wireframes to high-fidelity mockups with branding, typography, and colors. While ensuring accessibility and usability are integrated. Output: high-fi mockups, design system components, UI kit.
Prototyping & Testing
Prototyping & Testing
I build interactive prototypes to simulate real world usage. This helps with conducting usability testing with our target audience. I can then Identify friction points, and iterate on flows, while validating design decisions. Output: interactive prototype, usability test reports, iteration notes.
Implementation & Handoff
Implementation & Handoff
I deliver design specifications, redlines, and components via Figma. Collaborate with developers during build, QA, and launch. Output: final design system, developer handoff package, launch-ready UI.
Selected
2025© — A selection of works that showcase my approach to digital design
Expertise
Beautiful brands. Functional interfaces. Digital experiences that connect
User Experience (UX) Strategy
I define user journeys with a human-centered approach. I map pain points, connect insights to business goals, and translate them into clear design decisions. My work delivers journey maps, wireframes, and actionable UX insights.
User Interface (UI) Design
I design cohesive and accessible interfaces across platforms. I apply typography, color, and layout principles to create intuitive experiences. My output includes high-fidelity mockups, design specs, and UI kits.
Design Systems & Prototyping
I bring concepts to life with 3D animation and motion. I create assets that support storytelling, add depth to interaction, and make products engaging. I deliver animated sequences, models, and motion guidelines.
3D Animation & Motion Design
I build scalable design systems and interactive prototypes. My work ensures consistency, accelerates development, and validates ideas through real-world behavior. I deliver component libraries, prototypes, and documentation.
Creative Leadership
I lead teams through ideation to delivery. I mentor designers, foster collaboration, and align creative vision with strategic goals. My leadership results in design reviews, mentoring frameworks, and vision decks.
Cross-Disciplinary Collaboration
I have a wide mix of skills, most importantly is being able to translate complex requirements into solutions. I facilitate workshops that align teams produce design briefs, roadmaps, and workshop outcomes.
Reviews
Hear what clients have to say about working with me
