Lizard Labs

Summary

I led the design and animation of a Web3 product showcase website created as a central hub for presenting a suite of innovative digital products. The goal was to create an immersive, modern experience that balanced trust, clarity, and visual impact while communicating complex Web3 concepts.

As Creative Lead, I oversaw the project from concept to delivery, combining UX and UI design with hands-on art direction and full animation direction. I defined the overall structure, visual language, and interaction patterns, ensuring the experience felt cohesive and intuitive across devices.

Motion played a key role in the project, with animations, micro-interactions, and product reveals designed to enhance usability and engagement without sacrificing performance. The result is a scalable, visually rich website that highlights products through clear storytelling and expressive, purpose-driven animation.

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