Lizard Labs— Web3 Product Website
I collaborated on the project, ensuring that the visual elements were perfectly aligned with the client's brand vision.
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Service
Product Design / Art Direction
Date
2025
Client
Lizard Labs— Web3 Product Website
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Case Study — Web3 Product Showcase Website
Overview
The client wanted a digital hub to showcase their suite of innovative Web3 products. The website needed to feel immersive, modern, and trustworthy—while communicating complex technologies in a way that was both accessible and visually compelling.
As Creative Lead, I oversaw the project from concept through delivery, guiding UX strategy, UI execution, visual identity, and interactive animation design. My role combined UX/UI design, hands-on art direction, and full animation direction, resulting in a unified experience that balanced clarity with excitement.
My Role
- UX & UI Design — Defined the structure, flows, and interaction patterns across the product listing page.
- Art Direction — Personally established the visual look & feel, crafting a futuristic yet approachable aesthetic aligned with Web3 culture.
- Animation Direction — Directed and designed all site animations, from motion principles and hover states to product reveals and micro-interactions, ensuring a cohesive and engaging motion language.
- Creative Leadership — Coordinated with developers and motion designers to ensure seamless handoff and execution.
Goals
The product page was designed to:
- Highlight the company’s innovative Web3 products in a way that feels dynamic and engaging.
- Make complex offerings easy to understand through clear UX and structured storytelling.
- Build a consistent visual language merging trustworthiness with the bold creativity of Web3.
- Use animations and micro-interactions to elevate usability and delight without compromising performance.
Process
Research & Information Architecture
- Conducted competitor analysis of Web3 product sites to identify UX pain points and opportunities for differentiation.
- Ran stakeholder interviews to align on messaging hierarchy and user priorities.
- Designed an information architecture that supported scannability while giving each product space to shine.
UX & Wireframing
- Created low-fidelity wireframes to map out product listing flows and interaction patterns.
- Iterated on responsive layouts, ensuring accessibility across desktop, tablet, and mobile.
- Prototyped early interactions to validate usability before moving into design.
Visual & Design System
- Established a modular design system (typography, color, components, grids) optimized for scalability as more products are added.
- Defined visual identity blending futuristic gradients, subtle textures, and clean typography to reflect both trust and innovation.
Animation & Interaction Design
- Directed and implemented motion principles rooted in smooth transitions, hover states, and product reveal animations.
- Designed micro-interactions to provide feedback and playfulness without distracting from navigation.
- Collaborated with developers to optimize web animation exports for performance.
Outcome
The final website delivered an immersive yet intuitive product showcase that:
- Increased user engagement with interactive elements and clear product storytelling.
- Elevated the brand’s perception as a forward-thinking Web3 innovator.
- Created a scalable foundation for future product launches, ensuring consistency across touchpoints.
- Reinforced clarity and usability through a cohesive motion system, with every animation personally directed to balance delight with performance.
Results
- $4M in Funding Secured — The polished digital presence was a key enabler in investor conversations, helping the client raise $4 million to expand their Web3 product suite.
- Higher Engagement — Interactive product reveals and motion-driven storytelling increased time-on-page and encouraged deeper product exploration.
- Improved Clarity — Complex Web3 offerings were simplified through structured UX flows, making them more accessible to both technical and non-technical audiences.
- Stronger Brand Perception — The immersive, futuristic design elevated trust and positioned the client as a credible innovator in the Web3 space.
- Scalable Foundation — The modular design system and interaction principles set up a long-term framework to support future product launches and maintain visual consistency.