Head of Product
15 years of blending design, strategy, and storytelling to bring ideas to life
Case studies
Some of my recent case studies
Click to Pay
.png)
World’s first digital stamp
Immersive Web3 application
Featured work
©2026
Selected projects, UI/UX studies, and product experiments
.svg)
.svg)
My process
Product strategy
In the discovery phase, I clarify the problem space and align user needs with business goals through stakeholder interviews, user interviews, competitor analysis, surveys, and analytics reviews.
I use research to uncover the true user goals and turn those insights into clear requirements, user journeys, and experience maps. Informs features, and sets measurable success metrics.
During brainstorming, I explore a range of design directions, creating early sketches including low-fi wireframes, paper sketches, and storyboards. Divergent thinking is key before converging on any a design direction.
In this phase, I translate concepts into structured layouts and interfaces, progressing from low-fi wireframes to polished, high-fi mockups with branding, typography, and color. Accessibility and usability are built in.
I create interactive prototypes that mimic real-world use, allowing for usability testing with the target audience. This reveals friction points and guides iterative improvements and design decisions.
I provide design specs, redlines, and components in Figma, and partner with developers during build, QA, and launch. Output: final design system, developer handoff package.
“Michael brought our vision to life with clarity and creativity. I highly recommend him.”
Experience
My areas of focus
I combine UX strategy, systems thinking, and hands-on execution
I help organizations shape UX strategies and processes that drive clarity, alignment, and impact.
I believe great design happens when functionality and aesthetics work in harmony. Function is always paramount when it comes to design.
I build scalable design systems and interactive animated prototypes.
I bring concepts to life with 3D animation and motion.
Leadership
I turn insights into strategy. Leading teams toward clear design decisions through vision, collaboration, and adaptable UX thinking.
My key development skills are hand coded HTML, CSS, and JavaScript.
.svg)
.svg)
.svg)
Testimonials
What clients say
5 Stars
I’ve helped businesses around the world achieve their goals. Here are some recent reviews from clients
Michael was the guy to bring our visions to life. Always willing to go above and beyond, Michael delivered with structure, team leadership, and relentless dedication. Michael was the guy to bring our vision to life. I give a strong recommendation for Michael for your creative needs.
.svg)
Michael has a great mix of creative vision and leadership skill. He knows how to get the best out of people and always pushes ideas just that little bit further to make something special. He used a really effective process to run the studio, deadlines were met, the quality never slipped and things just got done.
Michael is a passionate designer who learns quickly and blends direction with his own creative input seamlessly. He consistently brings fresh ideas to the table, adapts easily to new challenges, and elevates every project with thoughtful design solutions.
.png)
Michael was organized, reliable, and always delivered on time, a true asset to any team. His strong sense of responsibility and ability to manage multiple priorities made him someone everyone could depend on, no matter the project.
.png)
%201.png)
.svg)
I’m a product leader with a background spanning UX, strategy, and hands-on design. I help teams bring clarity to complex problems
I've been working in design for 15 years, building products and experiences that feel simple, useful, and a little bit fun. This site is partly inspired by Apple, whose machines first drew me into design through my first Mac, the Apple G4 iBook. Growing up in Ireland, surrounded by rain, radio, and early internet cafes, really shaped how I approach design storytelling and technology.
Let’s talk
Put the dot back into your design
Have a project in mind, a question, or just want to say hi? Book a 30-minute call or send me a message.
24-hour response
Have a project in mind?
